Inspired by Jonny’s story and driven by his ethos that how we eat, drink and feel is all connected, our mission is to help people understand the benefits of a living diet and how it contributes to overall health and wellbeing. Our drinks are full of live cultures and antioxidants, making it easier for everyone to feel good inside and out.

We are operating at the heart of the $2bn global kombucha market that’s growing 15% YoY. With 85% of consumers now taking steps to improve their gut health, the timing couldn’t be better for No.1.

Consumers are becoming far more aware of what they are drinking - over 25% of millennials do not drink alcohol, conventional fizzy drinks are on the decline and functional drinks that offer consumers gut health benefits are growing rapidly.

No.1 Living has a comprehensive range of Great Taste award-winning products which are 100% plant-based, made using only naturally sourced ingredients, always full of live cultures, following authentic brewing methods and always sold in infinitely recyclable packaging - never plastic.

Originally selected as part of Sainsburys Future Brands programme, we’ve grown to 10,000+ retail and out-of-home stocking points across the UK including the likes of Sainsburys, Morrisons, Waitrose, Boots, Pret a Manger, David Lloyd clubs, Pizza Express & Monoprix in France.